This Is More Than a
Brand. It’s a Vision.
Every brand starts with a story. Mine begins with a belief: that creativity, strategy, and style have the power to transform. What you’ll see here is more than a career. It’s purpose. I’m here to empower women through beauty—so every set of lashes and every brow transformation feels like a step into her next level.
Meet Yasmin
Yasmin was born and raised in Dallas, Texas, and I first became interested in beauty while attending the University of North Texas. I earned my first eyelash extension certification in 2015, but at 22, building a business felt a lot harder than it does today—social media and AI weren’t the tools they are now. After spending over eight years in corporate and real estate, I found my way back to what made me happiest: lash artistry. In 2024, I became a licensed eyelash specialist in Texas and never looked back. Soon after, I became certified in PMU twice and went from doing lashes door-to-door to serving clients in my own luxury suite in Richardson. The journey hasn’t been easy, but it’s been deeply rewarding—because I’ve built a life for myself while pouring into women and helping them leave my appointment feeling confident and beautiful.
Founder of 211 Lashes & Co.
What I Stand For.
I believe beauty should feel powerful and personal. Building this brand has taught me that the best results come from creativity, consistency, and courage—and that’s exactly how I serve my clients and grow my business. I’m here to create work that holds up, speaks for itself, and makes women feel like themselves—just elevated.
Beyond the biz
Outside the studio, I’m either deep-diving into AI or moving my body. I’m big on growth—mentally and physically—because health is wealth and I’m building a life that supports the brand, not the other way around.